What is Internal Communication ?
Internal communication refers to the exchange of information within an organization between individuals across various levels or departments. While companies invest heavily in external communication like public relations and media coverage, internal communication often doesn’t receive the same attention.
To create an effective internal communication plan, follow these steps:
- Assess the Current Communication State: Evaluate where communication is strong and where it needs improvement within the organization.
- Identify Target Groups: Segment employees based on departments, roles, location, expertise, or generations, and choose the most relevant groups for communication.
- Highlight Key Points: Clearly outline the main points to ensure consistency and clarity in communication.
- Select Strategies and Tools: Choose platforms (e.g., email, intranet, LinkedIn) to share internal information effectively.
- Create a Communication Calendar: Keep a schedule for regular communication and ensure updates are maintained.
- Set Success Metrics: Establish measurable outcomes to assess the effectiveness of communication efforts and identify areas for improvement.
How HR teams use this term
HR teams usually use Internal Communication when they write policies, explain employee communication, review payroll or leave records, or keep employee data clean in an HRMS.