What is Inbound Recruiting ?
Inbound recruiting is a method of creating an outstanding candidate experience through employer content and inbound marketing strategies to enhance the employer’s brand and build a strong network with highly skilled talent. It creates a good employer’s brand and a good candidate engagement for efficient hiring.
Recruitment has become like marketing due to an increase in competition and job seekers and thus qualified candidates have become like clients to recruiters. There are several marketing strategies recruiters attempt to attract the right talent. Inbound recruiting is one of them. To stay competitive and hire top candidates, recruiters also use recruitment marketing software to streamline marketing activities. The main idea of this methodology is to engage and build strong relationships with candidates and to communicate your Employer Brand and Employee Value Proposition at every touchpoint with candidates.
How HR teams use this term
HR teams usually use Inbound Recruiting when they write policies, explain employee communication, review payroll or leave records, or keep employee data clean in an HRMS.